Hi, I'm Al
I'm a New Yorker with a background in social science and public health research, a long-standing interest in how organizations communicate (and why they so often fail to), and a growing obsession with teaching English as a second language to professionals navigating corporate environments in their non-native tongue.
BIFT stands for Before I Forget That: a personal philosophy around writing things down immediately and organizing information in ways that hold up under pressure. It's the principle behind most of what's on this site.
I care about accessible systems, patient and disability advocacy, and the gap between how institutions describe themselves and how they actually function. A lot of my reading, writing, and project work circles back to those themes in one form or another.
BIFT English (Launching 2026)
Currently in progress: Completing TEFL certification and building a YouTube content library for business English instruction aimed at advanced learners navigating professional environments.
Why TEFL? I've been doing an informal version of cross-cultural corporate translation since my first job as a first-generation college graduate; working across global teams for years only made that more deliberate. Teaching Business English is the formalization of something I've been practicing for a long time: helping people find language that works in rooms that weren't originally designed with them in mind.
Follow along at the TEFL section to see what's in development.
Advocacy Interests
My academic background is in social science and public health research, and those lenses have stayed with me. I'm particularly interested in patient advocacy, disability rights, and the structural conditions that make healthcare and workplace systems harder to navigate for people who already have the least margin for error.
I write about these topics more personally and at length in here: an archive of essays originally written for a small Patreon audience.
Projects and Tinkering
Some things I've built or written because I found them genuinely interesting:
Bigfoot Sighting Analytics
Some spoofs on SaaS data projects using BFRO sighting records and USGS environmental data to model geographic and ecological patterns in reported Bigfoot sightings across North America. The dataset is considered absurd but the methodology is not. That's the joke, and also the point: rigorous analytical practice applies regardless of whether the subject matter takes itself seriously.
From Jargon to Clarity
A case study on how rewriting confusing product descriptions for a consumer medical brand reduced inbound support volume. I find the intersection of language and operational friction genuinely interesting; this is one of the cleaner examples I've documented.
Why Your CX Ecosystem Is Dying (And How to Fix It)
A framework for thinking about systemic service failures. The premise: broken support environments are structural, not individual. I wrote this because the pattern kept showing up in different industries and nobody seemed to be connecting the common thread.
Writing About CX Operations
Customer experience operations have been a consistent thread through my work life, and I've written about the patterns I noticed along the way: why onboarding strategies calcify, how training gaps compound into churn, what actually happens when a support team is structurally set up to fail. These aren't case studies in the consulting sense; they're documentation of things I observed and wanted to have a record of thinking through.
The full archive is at the writing section.